Markup Calculator
Enter your cost and the markup percentage you want to apply. Markup is calculated on cost, not on the selling price — that's the difference between markup and margin.
Selling price$0.00
Profit per unit$0.00
Equivalent margin0%
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Frequently asked questions
Q.How do I convert markup to margin?
Margin = Markup ÷ (100 + Markup) × 100. A 50% markup is a 33.3% margin. They describe the same profit, just measured against different numbers — cost for markup, selling price for margin.
Q.What markup should I use for retail products?
A common starting point is 2x cost (a 100% markup, roughly 50% margin) for physical retail goods, though this varies widely by category and what the market will bear. Use it as a starting point, not a rule.