UTM Link Builder
Add source, medium, and campaign tags to any link so you can see exactly where your traffic and sales are coming from in Google Analytics.
Your tracked link
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Frequently asked questions
Q.What's the difference between source, medium, and campaign?
Source is where the traffic comes from (e.g. instagram, newsletter), medium is the type of channel (social, email, cpc), and campaign is the specific promotion or initiative (spring-sale, product-launch). Together they let Google Analytics group and compare your traffic.
Q.Do UTM parameters affect SEO or page functionality?
No — they're purely for analytics tracking and don't change how the page behaves. Just avoid using UTM-tagged links as the canonical link you share everywhere, since they'll show as separate URLs in some tools.